Sports consumers, from elite athletes and weekend warriors to executive exercisers and soccer moms, may soon benefit from the unique performance and recovery factors found in fruit. New research by New Zealand's world-renowned fruit science company, HortResearch, is identifying properties of fruit that may counter the effects of overtraining by promoting immune function, preventing inflammation, and reducing the risk of infection, with a goal of developing new products that unlock fruit's potential for supporting human health and sports performance (see also HortResearch).
Kieran Elborough, PhD, Business Leader for Flavour Biotechnologies, Health and Food at HortResearch, is presenting these new research findings at Nutracon 2008 in Anaheim, California on Thursday, March 13, 2008.
'Scientific evidence already suggests that complex carbohydrates, antioxidants and vitamins are of significant benefit during intense exercise,' said Dr Elborough, 'Fruit and fruit-based ingredients can deliver these performance factors in their most natural forms. We are conducting clinical trials of fruit extracts in elite athletes, measuring markers of oxidative stress, and have so far identified three strong hits as we continue to screen for more. We are actively seeking industry partners to take advantage of the growing sports market demand for convenient, tasty, healthy products by leveraging the unique properties of fruit.'
Using biosensors to detect key biomarkers in saliva, HortResearch can now non-invasively monitor athletes' adaptive hormonal responses to exercise in real time. Using this information, HortResearch scientists are elucidating the short and long-term physiological impact of fruit and fruit components on specific biological targets relating to sports performance and recovery.
Sports consumers have a multi-billion dollar appetite for sports performance and nutrition products. Sports drinks alone were a US$4 billion market segment in 2006, growing by 11.6% per year. But many current products contain high-fructose corn syrup and other refined sweeteners, as well as artificial colors and flavors, despite increasing customer preference for healthier, organic and more sustainable ingredients.
While fruit has already successfully entered the health, wellness and functional food markets, fruit is underexploited in the sports performance and recovery nutrition market segment. Given accelerating food megatrends around tasty, sustainable and exotic, there is tremendous opportunity for natural fruit products within the rapidly growing sports and nutrition market.
Photos are available through this link or upon request. (Special thanks to ORCA, a global triathlon wetsuit and apparel brand, who donated the clothes in the photos.)
Keywords: HortResearch, Biotechnology Business, Biotechnology Company, Clinical Trial Research, Inflammation.
This article was prepared by Health & Medicine Week editors from staff and other reports. Copyright 2008, Health & Medicine Week via NewsRx.com.
